5 Quick Ways to Break Your Dry Spell and Attract Hot Prospects

Speak to Grow Your Business and Get More LeadsIt’s not uncommon for entrepreneurs to have ups and downs in their business.

One month your phone is ringing off the hook with potential clients, the next month you’re only hearing crickets. Now there are many different ways to prevent this from happening (ex. consistently marketing your business), but what do you do if you’re in the valley right now and you need to drum up some business quickly?

Here are 5 quick ways to break out of your dry spell and attract some hot prospects

  1. Speak at an organization or event full of your ideal clients.
    Grab paper and pencil and write down 5 organizations that serve your ideal clients and contact their program director to book a speaking gig. Make sure you’re able to offer a freebie to get members of your audience on your email list so you can follow up. If you can also offer a free consultation to a select few in the audience, that’s great, too.
  2. Sponsor an event. Sponsoring an event like a networking meeting, conference, workshop, or tradeshow is a great way to get a huge influx of leads and turn them into paying clients.  If you choose your sponsorship wisely, you will have the opportunity to meet a large number of people face-to-face, collect their contact information, and follow-up with them about your services. Hint: Create your plans for driving traffic to your booth, collecting information, and following up after the event before you ever set foot at the event. Take a moment and research 3 upcoming events that might be a good sponsorship opportunity for you.
  3. Speak to a colleague’s community.
    Call  3 colleagues with whom you have an established relationship and who also work with a similar target market as you and offer to speak to their community.  Make it a win-win-win situation by offering your colleage an affiliate commission on sales and providing tremendous value during your presentation. You can also return the favor by asking how you can best support your colleague in getting more business.
  4. Ask for referrals.
    Tap your existing network of contacts and ask for referrals. If you’re just getting started in your business, send out a letter to everyone you know and let them know what you’re up to and who your ideal client is. You’re bound to get some referrals. If you’ve been in business for a while, connect with other professionals who offer a complementary service and ask for referrals.
  5. Follow up with people who have expressed interest in your services.  Most people leave money on the table when it comes to following up.  In fact, most people never follow up and the ones that do follow up give up after 1 or 2 encounters.  Go back and follow-up with people  whom you’ve already discussed your business, as well as people you failed to contact right away.  As long as they haven’t told you to stop contacting them, it’s never too late to follow up.

The key to quickly attracting clients is to get out there and connect with others. Think high-touch for high-impact. If you implement these steps on a consistent basis you’ll never have to worry about a dry spell again.  I’d love to hear some ways that you quickly boost your business. Feel free to share your comments below.

Need help implementing these steps, sign up for a complimentary Profits and Impact Breakthrough Session to get the help you need.

About Tiffany deSilva

Tiffany deSilva is the founder, CEO, and visionary leader of BrightFire Women’s Business Network, LLC.

BrightFire Women’s Business Network is the premiere sales training and coaching resource for service-based women entrepreneurs who want to increase their sales, serve more people, and change more lives.

Feedback & Comments:

  1. You’re so right, Tiffany. Everyone has dry spells, it’s the motion you stay in that keeps you good in the end. What you suggest works!

  2. Thanks for the great tips Tiffany! I agree with you on the power of networking face to face.

  3. I plan to use these tips during my next 2 months of traveling for speaking events. Thanks!

  4. Simple, practical tips that when applied consistently will flood any dry spells!

  5. You help take the worry out of dry spells by re-empowering people to take the reigns and be solution-oriented with GREAT tips! THANK YOU, Katherine.

  6. Tiffany,
    The best way to connect is face to face. Your suggested ways to conduct this are each perfect ways to make these connections. The key is to keep it going consistently.

  7. Great ideas, Tiffany, especially the one on follow up. So many fail to do that and/or don’t have systems to make that happen. Would love to hear your take on setting up these systems.

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