3 Reasons Why You DO Need a Website

Have you heard that you don’t need a website?

Guess what. You actually do need a website.  http Address

Can you make money in your business without a website? Yes. Can you make more money with a website? Absolutely!

If you’re just starting out in business, don’t worry if you don’t have your site set up yet.  You can still get clients from speaking and networking while your site is being built. If you’ve been in business for a while and don’t have a website up, you need to worry. It is easier than ever to get  a high quality site up, so what’s stopping you?  If you don’t have even the most basic brochure type of website set up you are definitely leaving money on the table and not making as many sales as you could be.

Here are 3 reasons why you need a website and online presence in order to increase your sales:

1) Buyers are researchers.

Once prospective buyers recognize that they have a desire or need to be met, they begin researching possible solutions before they ever contact a service provider or step foot in a store. These days, research typically takes place online.  If you don’t have an online presence, a huge majority of your prospects won’t even know that you exist. Sure, you may get referrals from folks, but even some of those people will want to check you out online first. Prospects want to pre-qualify you just as much as you want to pre-qualify them. People don’t want to waste their time dealing with someone who doesn’t fit what they are looking for.

2)  You need to make heads turn.

Just like in dating, it’s not enough for your prospects to know that you exist.  You need to make heads turn and grab attention.  How do you do this? By accentuating your greatest assets.  What is it about you and your business that would make people take notice and want to work with you. This is the stuff you need to put on your website. Prospects need to know that you can help them get the outcome that they want first and foremost, but don’t underestimate the power of your visual presentation and the emotion of your message. People want to be inspired to do business with you so make it as appealing as possible. Crappy-looking websites with boring or confusing messaging just won’t work. Your website is your opportunity to showcase your personality and vast awesomeness.  The goal is to pique your prospects’ interest so that they want to learn more.

3) Business is all about relationship.

You’ve heard it a bazillion times, “People do business with people they know like and trust.” Most service-based entrepreneurs don’t have the personal face-to-face advantage  that old-fashioned neighborhood stores used to have.  Luckily, when used correctly, technology bridges the gap a bit. Your website and social media sites serve as  your own little corner shop were you can connect with your prospects and clients, have conversations with them, deliver value, and nurture relationships that inspire them to do business with you.

If you’re doing public speaking but not inviting people to check out your corner shop and sample your goods, then you are missing out on building those relationships.  Your website is a great tool for collecting leads and nurturing relationships that lead to loyal partnerships.

And remember, you can’t just build a site and expect to get new clients–you have to actively invite people to your corner shop and once they get there, you need to help them with their purchase decision.

There are actually way more than 3 reasons why you need a website and strong online presence, but if you keep these 3 things in mind as you plan out your marketing and sales strategies you will see your sales grow!

I would love to hear your thoughts on how you incorporate these 3 things into your website and overall online presence.  Feel free to leave a comment below.

 

About Tiffany deSilva

Tiffany deSilva is the founder, CEO, and visionary leader of BrightFire Women’s Business Network, LLC.

BrightFire Women’s Business Network is the premiere sales training and coaching resource for service-based women entrepreneurs who want to increase their sales, serve more people, and change more lives.

Feedback & Comments:

  1. I’m actually surprised at the number of people who don’t have a website or online presence! The first thing I do is google a new person who contacts me. I was recently approached to be an expert on a telesummit and the host didn’t have a website so I declined. It just didn’t seem like they were a real business!

  2. Heidi Alexandra says:

    You are spot on that buyers are researchers – everyone today uses Uncle Google for almost everything. I am amazed at business owners that haven’t started a website – now you can even create a website using the LinkedIn business page function so it is super easy and free to have an online presence.

  3. It’s hard for me to believe that more than a few businesses have no web presence, either. I agree, Tiffany, since almost 70% of today’s shoppers research on the web before buying.

  4. I was at a business lunch last week and as one of my partners was speaking, the guy next to me way on his iPad looking at our website. YES you do need a website!

  5. Tiffany, I am shocked at the number of people who are now solely relying on Facebook to be there website! I completely agree with you that people still need a web site and maintain it is the virtual lobby to their business.

  6. For each of the three reasons you gave and more –
    I would choose a website over business cards any
    day.

  7. Excellent topic. A website is a must in the business climate today. AND if your site isn’t up to par people will choose to do business with someone else.
    I am not a fan of the “cardboard exchange” at networking meetings. Your website allows you to create a positive first impression and develop relationships with your content.
    Great post, Tiffany.
    Write on!~
    Lisa

  8. I often get a lot of comments about my website because it’s a way for people to get a much better understanding of what I do than my flat, tiny business card ever could. The business card is a good way to give them my contact info, but the website allows them to verify. A good website, as you point out, is a must!

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