3 Simple Ways to Get Clients Fast, Even if You Don’t Have a List

Last week I spoke to several women entrepreneurs who were really struggling to get new clients.  They all needed a client fast in order to make ends meet.  This scenario is not uncommon.  If you’re just starting out, or your marketing is fairly inconsistent, you’ll find that your income may have a lot of highs and lows.

Increasing your sales and creating a steady income requires that you market strategically and consistently.  Marketing and sales is more like farming than it is like hunting.  You don’t want to be in the position of chasing down potential clients whenever you need to eat.  Instead, you want to cultivate a steady stream of leads, nurture them, and when the time is right, invite them to do business with you.

However, if you’re just starting out, or you haven’t been consistently marketing and adding leads to your list, you might be stumped when it comes to finding prospective clients.

When business owners come to me and they need to get a client ASAP, we focus on what I like to call, “High-Octane” marketing strategies.  These strategies are high-touch (not high-tech) and deliver high-impact results in a flash!  The focus is on generating hot leads that easily convert into paying clients.

Here are 3 Simple Ways to Get Clients Fast, Even if You Don’t Have a List:

1) Speak for free.  One of the fastest ways to get a new client is to speak to a group of your ideal clients.  Figure out what organizations your ideal client belongs to and call them to schedule a speaking engagement.  Many organizations will likely be booked if you are calling on a short notice, so don’t expect to speak that same week.  Instead, offer to host a special event or teleclass within 2 to 4 weeks.  This will give you time to prepare and the group will have time to promote the event.  Be sure to make an offer at the end of your presentation.  Remember, speaking is a marketing activity, but only if you make an offer. Your offer can be a free offer to collect leads and/or book strategy sessions, but you absolutely must follow-up with these leads in order to get clients.

2) Ask for referrals.  While you may not have a list of prospects, you do have contacts that can help you get new clients.  Reach out to former clients, current clients, colleagues, friends, and family members who may know someone who is looking for your services.  Referrals are great leads because you already have a connection before you even meet.  This goes a long way in building the “Know, Like, and Trust” Factor and it adds the boost of social proof that is so crucial to sales success these days.

3) Sponsor an upcoming event.  Sponsorships can be very time consuming and expensive, but they don’t have to be.  If you aren’t able to quickly book a speaking gig with an organization that caters to your ideal client, sponsorship is a great alternative. You don’t have to be an exhibitor with a display and table to sponsor a local event. Ask event organizers if you can sponsor a door prize drawing.  You can give away one of your service packages or products, or even something like a gift card to a popular restaurant or store.  Just have people drop their business cards in a box so that you can collect leads and follow-up with them later. This is a fabulous way to get a large number of leads quickly. If you choose to give away something unrelated to your business, definitely make sure that the majority of attendees are your ideal clients–you’ll get better leads if you do. While you’re at the event, maximize your networking and follow-up with everyone afterwards.

If you need to get a client quickly, follow these 3 tips and then follow-up.  These 3 marketing strategies will help you generate leads quickly, but the real magic happens when you pick up the phone and have a conversation with your prospective clients.

Do you need help getting more sales and serving more people? Click here to sign up for your Complimentary Profits and Impact Session.

 

About Tiffany deSilva

Tiffany deSilva is the founder, CEO, and visionary leader of BrightFire Women’s Business Network, LLC.

BrightFire Women’s Business Network is the premiere sales training and coaching resource for service-based women entrepreneurs who want to increase their sales, serve more people, and change more lives.

Feedback & Comments:

  1. Thanks for the great tips Tiffany! I agree with Tip #1. Public speaking often leads to business for me.

  2. Of these, speaking is my favorite. Not so hot on the sponsoring unless it’s a REALLY strong package for getting your name out in front.

  3. Great tips. Referrals are really good because you are pre-qualified in the potential clients mind because of the referral source.

  4. I love #1 and #2 and before my book was published, these were my top sources of clients (now it’s about a third each). I do like to sponsor events but usually only those that I am attending as a speaker or exhibitor.

  5. Heidi Alexandra Pollard says:

    I am totally hooked on #1 too – speaking can be so powerful – every time I speak I get new clients

  6. Speaking is number one for me. I love doing it, people feel the love and I find the perfect people to work with.

  7. Speaking is a growing part of my business and certainly seems to be helping me to get new clients (as well as growing my list). Love reading how it works so well for others too.

  8. Three great tips. Hopefully people will take your advice.
    Some folks fear public speaking more than death!

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