5 Lies Women Entrepreneurs Can’t Afford to Believe

Seth Godin wrote a great book called, All Marketers Are Liars.  Don’t worry, he doesn’t actually believe that all marketers are unethical liars, but that they are really good story tellers.  Authentic marketers tell a story that is consistent with the experience of their customers and clients. There is no bait and switch or anti-climatic let down after the purchase.  If you haven’t read the book, you should definitely check it out.

Unfortunately, there are marketers who actually are liars. Folks who are great at telling stories and making big promises, but they actually leave out huge chunks of important information which, in turn, leaves their clients and customers dissatisfied and disillusioned.  This practice is rampant in the online marketing community. It’s a highly effective way to lead people through a product and/or service funnel. Don’t get me wrong, it’s not that they aren’t telling the truth–they just aren’t telling the whole truth. In my opinion, a half truth is just as disastrous as a lie.

I can’t tell you how many times I’ve had clients come to me feeling discouraged because they haven’t “made it” yet.  Sometimes, they haven’t “made it” yet because they haven’t done the work to make it. Often, they haven’t “made it” yet because they are terribly misinformed about what it takes to make it. And many times, they haven’t “made it” yet because they are so thoroughly confused by the multitude of “6-Figure Success” stories they’ve heard that they don’t know what to do.

Frankly, I’m tired of seeing women entrepreneurs struggling to create profitable businesses because they’ve been spoon-fed fairy tales instead of rock-solid get-your-butt-to-work business advice.

So I’m sharing with you 5 common lies that women entrepreneurs can’t afford to believe  (I’m sure you’ve seen each of these 2.9 million times on the internet):

  1. You can earn 6 figures or even 7 figures working from home in your pajamas.  Here’s the truth, you definitely can earn greater than 6 figures from your home-based business, but what you might not know is that you are actually going to have to leave your house in order to do so. You absolutely will need to go out and connect with people in some way; whether it’s networking, speaking, going to an event,  working a trade show, or passing out flyers at the carwash.  Go meet some people who will have a positive impact on your business.
  2. Social media will allow you to attract a slew of new customers and clients in no time.  The truth is that social media is a great tool for expanding your reach and staying connected with your contacts and followers, if you know what the heck you are doing; but it isn’t going to make you a millionaire in a couple of weeks and your posts are highly unlikely to be the next viral sensation on the internet.  It takes time to build relationships, even with today’s fast pace and connectivity.  Most people won’t instantly buy from you just because they like your page on Facebook or follow you on twitter.  You have to have a strategy that engages your fans and followers, provides value, and ultimately turns prospects into paying customers and clients who love sharing your content within their own circle. The bottom line is this: you need a well-developed marketing strategy to make social media work or else you’re wasting your time. And that strategy must be specific to you and your business. Hire someone who knows what they are talking about to help you design and implement a social media marketing strategy that works with your overall marketing plan and sales goals.
  3. You have to spend money to make money.  It is absolutely true that you have to invest in your business to grow your business, but you cannot spend willy-nilly either.  There is a difference between investing money and simply spending money. Here’s the truth: you must be proactive about investing in your business rather than reactive.  Look at where the gaps are in your business and invest in filling those specific areas of weakness.  I absolutely hate when I hear coaches use the old “you-must-invest-in-your -business” line to manipulate folks into signing up for their programs. Again, don’t get me wrong, I invest a lot of dough in coaching each year, but only when I’m clear on the outcomes that I intend to get from it. Look at what you need specifically and invest strategically, never spend money on something because you feel guilty, because you’re afraid of missing out on something, or because you are searching for an elusive silver bullet. Also keep in mind that if you are always telling yourself that you can’t afford something you need or want, you are in the habit of lying to yourself. We always find a way to afford the things that are truly important to us. Run your business strategically, not emotionally.
  4. Everybody needs a coach in order to achieve success.  Considering the fact that I am a coach, what I’m about to say might be shocking. Not everyone needs a coach.  If you are completely happy and satisfied with your current state, you don’t need a coach (unless you want one).  If you are not coachable and don’t value another person’s perspective, you don’t need a coach (it wouldn’t help you).  If you’re not into self-reflection, you don’t need a coach. If you are a  hardworker and a self-starter with a clear vision and you have a lot of support to help achieve your goals, you don’t need a coach. If you already have a mentor to help guide you on your path, you don’t need a coach.  Truthfully, most coaches aren’t even really coaches. I think almost everyone could benefit from having a coach, but not everybody needs a coach.  If coaching isn’t your cup of tea, that’s ok. There are many ways to be successful in business and life. Find the ways that are going to work for you and invest your time, energy, and money there. 
  5. You need to learn the secret to business success.  The secret to success is that there is no secret to success.  You have to work hard to be successful.  You have to be willing to be seen.  You have to be willing to take risks. You have to find and connect with the people you are meant to serve. You have to tell people about your business and the benefits of working with you.  You have to ask people to do business with you.  You have to close the sale. Then you have to repeat that process as many times as it takes to earn the money you want to make. It’s pretty simple, yet we’ve made it very complicated. If you want to be successful, you must share your message as much as possible, deliver value through your services, and make a profit.  This is the only way to have a successful business that allows you to make a massive impact. Go share your message and service with as many people as you can today!

I didn’t even mention “leverage” or “passive” income because I’m worried this article is turning into a book at this point. But, my point is to look at your business realistically.  For instance, if you don’t have any clients or a database to market to, enrolling people into a group program or selling a large amount of product might be difficult–but many marketers would conveniently leave that bit of info out and tell you that their program is great “for those just starting out” and “seasoned business owners.” Don’t be fooled by B.S.

I know you are brilliant, so whether you are conscience of it or not, you know these truths already.  The real challenge here is to keep these truths in mind as you go forth in continuing to grow your business and making the impact you are meant to make.

I would love to hear your thoughts. Please leave your comments below.



About Tiffany deSilva

Tiffany deSilva is the founder, CEO, and visionary leader of BrightFire Women’s Business Network, LLC.

BrightFire Women’s Business Network is the premiere sales training and coaching resource for service-based women entrepreneurs who want to increase their sales, serve more people, and change more lives.

Feedback & Comments:

  1. My favorite one is you can make a zillion dollars in your PJ’s and never ever have to leave the house. SOOOOOO not true for the vast majority of people. Great article, Tiffany.

  2. Tiffany these are all good points. I would add that as an entrepreneur you will work harder than you ever have in your life! Most people don’t want to hear that but most of the entrepreneurs I know work extremely hard. The good news, and the part we love, is that we have some flexibility not found in any other line of work. Thanks!

  3. Good points. I think you gave away the “secret ” in your fifth item.

  4. THANK YOU!!!! All of these falsehoods drive me bonkers! The worst is “You can earn 6 figures or even 7 figures working from home in your pajamas.”

    Nope. Some may be able to hit 6 figures working your tail off and living online 24/7 … but then you eventually hit a wall … one that can’t be breached without getting out from behind your computer and meeting people, telling people about your business, networking, and building relationships.

  5. Thank you so much for this article. Such a breath of TRUTH! No. 5 is so powerful. If we are just given this information from the beginning of our journey in business, I personally think it would take so much guess work out of the entire first few months. LOVE IT and I am truly going to share this with my new business partners and I am excited that we will be learning from you.

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