5 Ways a Little Gratitude Can Increase Your Business

It’s Thanksgiving Week in the US.  What better time to show a little gratitude!

While most businesses are focusing on Black Friday and Cyber Monday to reel in the sales, taking the time to show your appreciationGive Thanks for your clients and others who support you in your business is a great way to stand out from the crowd and grow your business. 

At this time of year we are all bombarded with a multitude of messages asking us to buy something.  Unfortunately, the vast majority of these are highly impersonal and a very “transactional.”  As an entrepreneur or small business owner, much of our success depends on building strong relationships with others.  People remember gratitude long after they’ve forgotten your sales pitch.

Here are some of my favorite ways you can show your gratitude and grow your business while you’re at it:

  1. Give a little back.  Design a formal referral and/or affiliate program and make a habit out of giving a little something back to those who send you referrals.  It can be a commission on referred sales, a set dollar amount or a small gift.  If you’re in an industry that doesn’t allow this type of program, don’t worry, see tip 2.
  2. Send a “thank you” card to affiliates, strategic partners, and referral sources.  It may sound like a no-brainer, but sometimes we forget to do the basics.  Just letting them know that you appreciate their help goes a long way in building a strong partnership.  Most people enjoy helping others, especially when they know their help is appreciated.
  3. Create your own loyalty program.  Loyalty programs aren’t just for grocery stores and pizza shops.  Let your best clients or customers know you appreciate their business and keep them coming back by offering them some incentive.  You can offer them a free service after a certain number of purchases, give them a special savings for continuing on with you after their initial agreement, or offer them a savings incentive on your other programs and services.
  4. Make your best clients feel special.  Give your best clients special treatment like an exclusive bonus or free entry to one of your events.  Not only do they feel like a VIP, but they become your biggest fans and share their experience with others.
  5. Tell them how much you appreciate them.  Have you told your clients lately how much you love working with them?  Have you sincerely thanked your customers for their business?  No matter who you are or what you do, there’s probably someone out there who does something similar (at least in the eyes of your clients).  It truly is an honor to be chosen.  Let your best customers know that you do truly appreciate them.  They’ll appreciate you in return.

I would love to hear how you show your gratitude in your business at Thanksgiving or anytime of the year.  Please share your comments below.

About Tiffany deSilva

Tiffany deSilva is the founder, CEO, and visionary leader of BrightFire Women’s Business Network, LLC.

BrightFire Women’s Business Network is the premiere sales training and coaching resource for service-based women entrepreneurs who want to increase their sales, serve more people, and change more lives.

Feedback & Comments:

  1. I have made it a practice to give back to those who have sent me refferrals. It is my way of saying thank you for the rferral and the trust they have in me to make the referral.

  2. I so agree that it’s good to remember colleagues, friends, and customers. Right now I’m working on my special gift to my clients for the Christmas season.

  3. Great tips Tiffany! The need to say thank you is so important so let me take this opportunity to thank you for all I have learned from you this year.

  4. I love the holidays and Thanksgiving does tend to get bowled over by Christmas … but you can give thanks ALL YEAR at any time! A simple thank you card, or even a quick phone call goes a long way and can make a big difference and put a smile on someone else’s face :)

    Jennifer Bourn

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