About Katie Smyth

Katie is a communications consultant with a flair for wrangling words, brainstorming branding strategy and manhandling marketing collateral (she likes alliteration too).

She has been studying and working in communications for over seven years and has been known to speak about good communication to a room of eager ears.

Katie works with her clients to discover simple and direct messaging which speaks to customers and ultimately brings in more sales.

You can find her online at katiesmyth.com or on Facebook, Twitter or Instagram. If you would like to chat send her a note via email.

Neuromarketing 101

ideal-clientsWhat’s better than getting into your customer’s shoes?

Getting into their head.

Neuromarketing is a relatively new field of marketing research that studies consumers’ cognitive, sensory and affective response to marketing stimuli.

Now before you start thinking that this is some sort of brainwashing scam, remember this: most of the time neuromarketing is simply backing up what marketers have believed for years about consumer behaviour. The field of neuromarketing is not about controlling the consumer’s mind; it is about understanding how it works and how that affects their buying behaviour. Neuromarketing basically taps into the way the brain naturally reacts and
behaves. Note: this is an extremely simplified view around the ethics of neuromarketing, there is much more available to read on this topic as a quick Google search will show you.

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