About Tracy Gaudet

Tracy Gaudet is the founder, CEO, and Online Business Manager of Inspire Planning and the Inspire Planning Academy. Inspire Planning offers strategic and monthly online business management and marketing services to the most inspiring female entrepreneurs. The Inspire Planning Academy offers training for business owners who need to be schooled in the ways of online business and how to find customers online. Visit Tracy at http://www.inspireplanning.ca.

5 Steps to Improve Your Social Media Marketing

Social media love conept in word tag cloudReally Know Your Ideal Customer

You will hear me say this again and again because it is, in my opinion, the number one factor you should consider before planning any marketing. Sure you have an idea of what your ideal customer looks like but could you pick her out of a crowd? Do a little research and find out where she is spending her time online. This could mean polling current customers or creeping them on social media to see what else they are liking. Social media has made market research so much easier, it’s ok to take advantage of that! Before the end of the day do a little recon work and really get to know this guy or girl, it will make creating effective marketing that much easier.

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