Ignite a Movement and Set the World on Fire

Most businesses are like white toast—totally indistinguishable from one brand to the next. Sure, they all have a different logo on the package, worldonfirebut take that away and they all look the same. And they all leave you with the same bland taste in your mouth.

Don’t be white toast. It’s boring and forgettable.

To really make an impact on the world around you, you have to be memorable and you have to inspire people to do business with you and support you.

If you want to make a difference, you have to get people on board with your mission and ignite a movement. Businesses that lack a mission and a movement are just commodities that blend in with all of the other clutter in our everyday lives. They are so easy to ignore. On the other hand, businesses with a clear mission and a movement stir things up and get people to take notice and take action. A powerful movement will skyrocket your success and allow you to make an explosive positive impact!

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You Must Be Bold and Fiery to Succeed

Creating a profitable business that positively impacts the world takes a lot of heart, guts, and grit. If it were a piece of cake, everyone would flamy symbolown their own business and the world would be changing at a dizzying speed. Unfortunately, many entrepreneurs are in for a rude awakening after going into business. Why? Because building a business is not for the faint of heart.

Unfortunately, many women entrepreneurs often struggle with being bold and fiery. Many are afraid to step into the spotlight, claim their role as a leader, spread their message, and do what it takes to engage new clients and customers and make the impact they are meant to make. You can’t serve the people you are meant to serve if you are hiding out, just waiting for them to find you. Playing it safe doesn’t help you or your clients.

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Live Your Mission, Embrace Your GIFTS, and Make a Difference

The most successful entrepreneurs know that if you focus on two things, above everything else, your success will be limitless. Those two things what is your mission?are your mission and your GIFTS (If you don’t know what I mean by GIFTS, click here and I’ll fill you in). Unfortunately, many entrepreneurs start off in business ignoring these two things or they lose their focus along their journey. The result is a business that doesn’t matter, a business that doesn’t make much of an impact, a business that burns you out, or a business that becomes just another joyless J.O.B.

Business owners who lack a mission don’t know what their purpose is; they don’t have a big juicy, powerful reason to make a boatload of money. They have no “why.” They could just as easily sell vacuum cleaners as well as handbags. It really doesn’t matter to them as long as they are making money. Mission-centered women entrepreneurs are different. They desire to positively impact the world. They focus on doing what they do best, and serving the people they are meant to serve. They leave anything and everything that falls outside of their mission or their GIFTS to someone else.

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Help More People by Charging What You’re Worth

Women entrepreneurs commonly undervalue their time and expertise by under-charging for their services. To be honest, there are several 'Worth' highlighted, under 'Value'reasons why women entrepreneurs do this: from lack of confidence to trying to do a good deed (and everything in between). Some women entrepreneurs routinely barter or discount their services so they can “serve more people.” Usually that’s just a cover for not owning their true value.

Let me be clear; under-charging is good for no one. It’s not good for you. It’s not good for your clients. It’s not good for your potential clients. It’s not good for the people you are meant to serve. Under-charging obviously siphons money from your bottom line but it also makes you work harder and longer than you would if you just charged what you’re worth. If you’re struggling with low profits, lack of time, lack of energy, and lack of resources because you are charging too little for your services, how does that help you help more people? It doesn’t.

It took me a while to figure this out. When I first started my business, I charged so little and gave away so much service for free that it was a struggle to take on new clients. The clients I was working with received a lot of value for their money, but I couldn’t afford to help more people because my existing clients were consuming all of my resources without truly compensating me for the value I was providing. Even non-profits need cash flowing in to meet their client’s needs and compensate for the services they provide. Luckily, I figured out that undercharging was an express ticket to overworking, under-earning and going out of business.

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You Don’t Change the World by Trying to Save the World

Most women-entrepreneurs are very caring people and truly want to help everyone. This is very noble and, at the same time, it’s one of thesavetheworld most common reasons why many business owners stink at attracting clients and customers.

You know you’re in trouble if when asked, “Who is your ideal client?” your answer begins with “Anyone” or “Everyone.” You need to be as specific as possible if you want people to self-identify as potential clients and/or send you a referral.

A lot of women entrepreneurs are overwhelmed, overworked, and underpaid because they are struggling to find enough clients or the right clients. Often, this is because they haven’t actually defined who their ideal clients are. If you don’t know exactly who you are looking for, it makes it a lot harder to find them.

As a result, you end up trying to market to and enroll everyone who has a pulse. This is a huge time and money drain. Being a small business owner, it’s highly unlikely that you have the marketing budget or manpower to market to the masses. You are not Walmart, Coca-Cola, or Pepsi. You have to be much more focused in your approach. Not narrowing your focus will keep you from serving the people you are truly meant to serve.

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3 Ways to Uphold Your Boundaries and Make a Massive Impact

Many women entrepreneurs struggle with establishing and upholding boundaries. As a result, they give until they have nothing left to give.http://www.dreamstime.com/royalty-free-stock-image-line-sand-girl-drawing-image33294766 Are you on one too many volunteer committees? Are you the “go-to” person whenever someone needs 500 cookies for the “last minute” bake sale? Do you drop whatever you’re doing to take random phone calls? Do you schedule appointments with clients at all hours of the day? Do you habitually give away services above and beyond what you agreed upon without charging for them because you want to be nice or maybe you want to avoid an unpleasant conversation about money?

If you are like most women, you are a caretaker by nature. Women entrepreneurs are very passionate about helping others and are dedicated to making sure the needs of others are met. In fact, you probably find that you spend most of your time tending to the needs and requests of others around you. You may even find yourself saying “yes” to requests and commitments when you know you should be saying “no.”

Don’t get me wrong, a strong desire to give and help others is very admirable; in fact, it is one of our core values at BrightFire. However, in order to give abundantly, you must have abundance to give. Randomly giving away services or habitually over-delivering on agreements will undercut your profits and undermine your ability to give back in a more impactful way. Carelessly giving away your time without carving out time to grow your business or time to reenergize and renew yourself is a big mistake. You cannot develop your business or live passionately when you are running on empty. You have probably heard the saying, “You can’t give to others, if you don’t give to yourself first.” It’s absolutely true.

Here are 3 ways to uphold your boundaries so you can make a massive impact: 

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Your Business Needs Structure

Many entrepreneurs are lacking the foundational structure they need in order to achieve business success. Their days are filled with chaos,Man and diagram stress, and overwhelm because they lack structure and are constantly re-creating the wheel each day. They’re working very hard but not getting enough done. Their business processes are inefficient and it’s costing them loads of time, money, and energy. They feel like they never have enough time in the day and they certainly can’t take a vacation because their business would come to a standstill.

Many people think of the term “structure” as a “four letter word.” I can’t tell you how many people have told me they are afraid of being boring or losing their spontaneity and creativity if they create structure. The fact is you can’t do anything without some structure. Even the

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Are You Flying by the Seat of Your Pants?

Are you using the “fly-by-the-seat-of-your-pants” approach to running your business? Many women entrepreneurs are. Generally speaking, Profile of a Flying Attractive Womanwomen tend to be very intuitive and trust their instincts to guide them along the right path. This is actually a fabulous gift in most situations. If you have this gift, consider yourself blessed and cultivate it as much as possible. However, if you feel like you’re lost when it comes to steering your business down the road to success, hear me out.

Many women business owners are working very hard, spinning their wheels in the ditch alongside the road to success because they don’t have a planned course of action. As you can imagine, this can be very costly in terms of time, money, energy, and frustration.

So how do you avoid the wheel spinning?

Here are 4 tips to keep you firmly grounded on the path to growing your business:

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Don’t Go it Alone

In my last post, I talked about how to know if a project is “DIY or Don’t You Dare”.  One of the reasons so many solo entrepreneurs struggle goingitalonewith productivity and profitability is that they take “solo” to the extreme. They work completely alone without getting the support they desperately need in order to be successful.

Are you wearing all of the hats in your business? If you are, you’re likely spending a huge amount of time working on technical and administrative tasks that are not directly generating income for you. If you’re spending a huge amount of time working on tasks that are not generating an income, you’re wasting time and money.

“Going it alone” is a mistake for many reasons. Not only are you wasting time and money, but you are probably impeding your business growth and putting yourself at risk should any problems arise. For example, unless you are a small business attorney and a CPA, you should have at least two other members on your team.

As a solo entrepreneur, it is easy to get sucked into your own little isolated world. Working from home is great, but it can also be lonely, if you don’t have the support of others who understand what it is you’re trying to accomplish. It can be hard to stay focused and motivated. You can’t grow your business without growing relationships, and as I always say, “your pets don’t count.” You have to have some human interaction with people who can support you as clients, colleagues, family, friends, and mentors.

Here’s the solution to “going it alone”…

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Do it Yourself or Don’t You Dare?

I love the enthusiastic “I-can-do-anything” attitude that most entrepreneurs have. But, as with most gifts, it can also be a curse if it isn’t used LaptopWomanScreamingwisely. Just because you can do something doesn’t mean that you should.

Recently, I’ve encountered so many new entrepreneurs (and even some who aren’t so new) that are spending buckets of time doing all kinds of projects that they really shouldn’t be–projects that they absolutely should leave to the professionals so that they can focus on their real responsibilities (like connecting with real people and growing their business).

I know when you are just starting out in business you may have a limited budget and may be confused about where you should invest your time, energy, and money. Don’t worry, I’m here to clear up the confusion.

Here’s a handy little checklist to help you determine if something is a “DIY “or a “Don’t You Dare”

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