Boost Your Business with Powerful Partnerships

Many solo entrepreneurs take “solo” to the extreme. As a solo entrepreneur or small business owner, it is so easy to get sucked into your ownPartnership concept little isolated world. Unfortunately, so many entrepreneurs struggle to grow their businesses because they are trying to do everything by themselves. Creating a profitable, sustainable, and powerful business requires a lot of support and resources.

As I’ve mentioned before, if you are “going it alone” in your business, you are stunting your business growth and minimizing your impact. You cannot successfully grow your business without growing relationships and guess what … your cats don’t count (Yep, I know, I say that a lot). You must connect with people in a meaningful way. The truth is, not one single successful entrepreneur has ever built his or her empire completely alone. In fact, they all have had an enormous amount of help from others.

If you really want to skyrocket your income and massively increase your impact, you have to build powerful partnerships.

At BrightFire, my motto is, “Together, we each grow stronger. Together, we each shine brighter. Together, we set the world on fire!”
You may have heard the saying, “Two heads are better than one.” This is doubly true in business. You can accomplish so much more when you are able to partner with other business owners who are aligned with your values and your mission.

Creating powerful relationships is a fantastic way to leverage resources, benefit from one another’s GIFTS, build your credibility, dramatically expand your reach, make more money, and ultimately serve  humongous boatloads of people.

There are a number of ways to partner with other business owners to accelerate your success, such as: building your support team, creating strategic alliances, setting up joint ventures, collaborating on projects, exchanging referrals, sharing resources, participating in affiliate marketing, etc. … the partnership possibilities are infinite! I could go on for days about this, but you get the picture.

Follow the Platinum Rules for creating Powerful and Profitable Partnerships:

1) Choose partners who are aligned with your values and your mission.

A misaligned partner is a hindrance to your movement, not a help. Look for people who:

• Share your values
• Love the people you serve
• Believe in your work
• You believe in their work
• Are trustworthy, likeable, and competent
And be sure to tell them why you think they would be a great partner.

2) Share your mission with potential partners.

Remember to inspire people with your great work. People will join you and support you if they are aligned with your values and inspired by your mission.

3) Come from a place of service.

Let them know how you can help them spread their movement and fulfill their mission. Remember, it’s not all about you. When you provide value to someone, they are naturally compelled to do the same for you. It’s the law of reciprocity.

4) Be genuine and authentic.

Don’t try to be someone or something you’re not. People can smell a phony a mile away.

5) Cultivate an authentic meaningful relationship.

The powerful and profitable components of the partnership come easy when you focus on building the relationship first. Don’t go into any new relationship thinking only about getting a new client, building your database, or any other self-serving thought.

I would love to hear what you think. Please leave a comment below.

About Tiffany deSilva

Tiffany deSilva is the founder, CEO, and visionary leader of BrightFire Women’s Business Network, LLC.

BrightFire Women’s Business Network is the premiere sales training and coaching resource for service-based women entrepreneurs who want to increase their sales, serve more people, and change more lives.

Feedback & Comments:

  1. Tiffany, I particularly like #5. Relationship building should be about serving others first. Thank you.

  2. Tiffany, great tips. I like #3, come from a place of service. It goes along with the concept of giving to givers. If you’re looking for opportunities to be of service I believe you attract others who are focused on the same thing.

  3. Tiffany,
    You have put together an excellent list.
    For me, number 1 and 3 must exist or
    it is a non-starter.

  4. I just love your motto! “Together, we each grow stronger. Together, we each shine brighter. Together, we set the world on fire!”

    This is big in my biz – I’m part of 2 great mastermind groups and they are invaluable!

    I am also hosting my first summit – The Anxiety Summit – and having these partnerships is a big part of the success I am seeing


  5. Great suggestions and so valuable Tiffany – to many small business owners try to go it alone. For me the shared values is one of the most critical components to forming great, sustainable relationships.

  6. I agree with Heidi, shared values are the key. With that a relationship be it business or personal can last through thick and thin.

  7. Finding a partner who is aligned with your values, your work ethic, and your level of service and commitment is so important — otherwise it will struggle instead of soar!

  8. Tiffany,
    You nailed it with this article. I especially love #1 and #5. It is critical to a successful collaboration to do so with partners that align with your beliefs and values and it is all about building a relationship first.
    Love your blog and network!

    Patty Farmer, The Networking CEO

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