5 Benefits of Partnerships

“Together, we each grow stronger. Together, we each shine brighter. Together, we set the world on fire!” This is the BrightFire Network motto. partnership

I truly believe that in order to make a big impact, change lives, or grow your business, you need the power of partnerships and collaboration. In that spirit, I am taking my own advice and partnering with some of the most brilliant minds around the globe.

I recently reached out to women entrepreneurs who are creative and innovative thinkers and I asked them to help me better serve the BrightFire Community by contributing their talents and expertise. The response and generosity was overwhelming! These ladies are going to blow your mind (and help you grow your business, of course)! Over the next few weeks you will be seeing some new faces, in addition to mine.

BrightFire is growing and I am blessed to have others support me in its growth. Without the help of others, I wouldn’t be able to serve the BrightFire Network community to my standards or grow the BrightFire Living and Fantastically Free communities, which I am beyond excited about.

It is a win-win-win for everyone!

Haven’t thought about partnering with others to grow your business, here are the top 5 benefits for partnerships and collaboration:

1) You can focus on the right stuff.

When you partner with others, it frees you up to focus on the things that you enjoy and the things that are most profitable for you.

2) You maximize your strengths and eliminate your weaknesses.

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5 Ways to Get a Handle on Your Inbox

Are you overwhelmed by your inbox or spending way too much time handling email?  If so, you’re not alone.  The average New messageprofessional spends about 15 hours a week on email, and I know many people who spend much more time than that.  As an entrepreneur and small business owner, it is easy to get buried under an avalanche of email.

Here are 5 easy tips to help you manage your email effectively:

1) Set up multiple email addresses so you can appropriately direct and handle emails with ease.

For example, you might set up an “info@…”  email address or a “support@…”  address to handle requests for more information or customer service. My assistant manages this email address for me and forwards me only the emails that I need to respond to. You can set up a “ yourname@…”  email address to handle business communication that is specifically meant for you.  I also recommend having a separate account for personal email messages.

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What NOT to Do in Your Business

One of my favorite shows on television is in its tenth and final season.  I have always loved the show “What Not to Wear” on TLC.  It’s entertaining to watchnosymbol Stacy and Clinton ambush some unsuspecting, fashionably challenged woman and turn her into a fashionista.

They tape secret footage of her wearing sweatpants and ratty old t-shirts around town and then they have her bring her wardrobe to New York so they can look at everything and toss out the stuff that just isn’t working.  By the end of the show she has a brand new wardrobe worth $5000 and looks amazing!

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Winners of the BrightFire Drawings at BTCE

Kindle Fire Winner from SWIBA

5 Attention Getters to Avoid in Your Business

Everyone knows the “marketplace” is crowded and that in order to attract customers or clients you need to stand out. You have to grab attention or you will be ignored. Woman With Megaphone

Well, sometimes getting the attention you desire is easier said than done. I’ve noticed, especially over the last week, that the attention you garner isn’t always the kind of attention you were going after.  You have to make sure your marketing and communications are truly saying what you want them to say.  Are they aligned with your values, your message, and your mission?

Over the last 7 days or so, I’ve noticed some marketing ideas go terribly wrong. So wrong that these marketing efforts actually repelled customers instead of attracting customers.

So here are 5 “attention getters” you should avoid, unless you want to look like a schmuck and drive business away.

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5 Ways a Little Gratitude Can Increase Your Business

It’s Thanksgiving Week in the US.  What better time to show a little gratitude!

While most businesses are focusing on Black Friday and Cyber Monday to reel in the sales, taking the time to show your appreciationGive Thanks for your clients and others who support you in your business is a great way to stand out from the crowd and grow your business. 

At this time of year we are all bombarded with a multitude of messages asking us to buy something.  Unfortunately, the vast majority of these are highly impersonal and a very “transactional.”  As an entrepreneur or small business owner, much of our success depends on building strong relationships with others.  People remember gratitude long after they’ve forgotten your sales pitch.

Here are some of my favorite ways you can show your gratitude and grow your business while you’re at it:

  1. Give a little back.  Design a formal referral and/or affiliate program and make a habit out of giving a little something back to those who send you referrals.  It can be a commission on referred sales, a set dollar amount or a small gift.  If you’re in an industry that doesn’t allow this type of program, don’t worry, see tip 2.

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3 Marketing Tips from Next Food Network Star

Marketing Tips From Food Network StarOne of my favorite shows on television is Food Network Star.

That’s an odd choice coming from someone who hates cooking (although, I do love to eat). I’ve watched the show for years and I just figured out one of the reasons why I love it so much. The majority of the show is about marketing.

Sure they do challenges and make some great looking food, but the contestants who do well on the show are great marketers, not just great chefs or cooks. Each show is packed full of marketing morsels.

Here are my favorite marketing take-aways from Food Network Star:

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