5 Steps to Improve Your Social Media Marketing

Social media love conept in word tag cloudReally Know Your Ideal Customer

You will hear me say this again and again because it is, in my opinion, the number one factor you should consider before planning any marketing. Sure you have an idea of what your ideal customer looks like but could you pick her out of a crowd? Do a little research and find out where she is spending her time online. This could mean polling current customers or creeping them on social media to see what else they are liking. Social media has made market research so much easier, it’s ok to take advantage of that! Before the end of the day do a little recon work and really get to know this guy or girl, it will make creating effective marketing that much easier.

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My Top Take-Aways on Effective Facebook Marketing

Earlier this week I had the opportunity to attend a Facebook marketing workshop which was actually put on by Facebook’s Small and Medium facebookscreensaverBusiness (SMB) Growth Global Marketing team. The workshop was led by Facebook SMB Growth team member, Nina Ferrito.

I was super-excited to attend because this was a great opportunity to learn about Facebook marketing straight from the horse’s mouth. There are so many self-proclaimed Facebook marketing gurus out there giving their own opinions about what you should be doing that it gets a little confusing.

Unfortunately, confusion doesn’t often lead to success. So this week I want to share what I learned directly from the original source–Facebook.

Interesting Facebook Statistics:

  • Facebook and Instagram account for 21% of all digital time (the total time people spend on digital media).
  • 128 million people visit Facebook each day
  • 101 million people visit Facebook on mobile devices each day
  • 113 million check-ins occur on Facebook each month
  • 72% of monthly Facebook users come back every single day
  • 38% of Facebook respondents said they have made a purchase based on a like or share

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Your Brand and Social Media Matters

For those of you who don’t know, I have 3 children, all of whom have life-threatening food allergies.  Managing food allergies over the last 8 1/2 years Blog concept in word tag cloudinspired me to launch a division of BrightFire called, Fantastically Free, to help children, families, and adults live safe, healthy, and happy lives despite food allergies.

Two weeks ago I had the opportunity to attend the first-ever Food Allergy Bloggers Conference.  Doctors, bloggers, allergy-friendly food companies and other professionals in the food allergy community all gathered together in Las Vegas to discuss how we can make a bigger difference for individuals and families dealing with food allergies, celiac disease, food intolerances and other related conditions.

One of the first sessions I attended during the conference was focused on partnering with brands.  This panel was facilitated by Tess Masters, aka “The Blender Girl, ” Joel Warady, CMO of Enjoy Life Foods, and Annelies Ziderveld of Attune Foods.

This was a very informative session to attend for those looking to partner with larger companies to help spread their message, become a spokesperson, or gain corporate sponsorships.

They shared so many great tidbits but today I’m sharing with you the top 6 take-aways.

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Show Some Social Proof

It’s no secret that consumers are researching companies, products, and services before buying.  Several years ago, just having a website was a enough to gain some degree of credibility for your business.  Today, it seems like everyone and their mother has a website and, as a result, consumers are doing much more research before they decide to even interact with you, let alone buy from you.

From a sales perspective, it’s no longer enough for you to talk about how great your services are on your website, prospective clients and customers want to see some social proof.

According to Wikipedia,

 “Social proof, also known as informational social influence, is the psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.”


They want to see that others have interacted with you and had a pleasant experience.  They also want to see that others who were or are in a similar situation have been helped by your content, services, or products. In other words, they need proof that you provide the value that you claim.

Here are 5 ways you can show some social proof and heat up your sales:

1) Use testimonials.  I’ve come to the realization that most service-based entrepreneurs are under-utilizing testimonials.  Add them strategically to your sales pages, but don’t stop there. Sprinkle testimonials throughout your website.  My last site had at least one testimonial on each of my main pages.  Share them on social media sites, as well.  Just be sure to get permission before using testimonials.  Don’t be shy about asking for testimonials, either.  People may love your work but rarely do they think about giving a testimonial on their own–you have to ask.

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10 List-Building Hot Spots on Your Blog

Optin Box Placement TipsBy Stephanie Treasure

List building is essential if you are a business owner. No ifs, ands, or buts about it.

When you build a list of persons who are interested in your content, products and services or your free opt-in offer, it opens a realm of possibilities. The people on your list are obviously interested in the information you have to share on the free level. Chances are, they are interested in your paid products or programs and just want to get to know you first before making the ‘final’ decision to buy.

A list allows you to build relationships, maintain a virtual dialogue via blog posts and newsletters, share resources: free and paid that may help your subscribers, get new referrals and so much more. I shared in a previous blog post, 14 Ideas to grow your email list.

Here are 10 hotspots on your blog that you can utilize to boost your list building efforts.

Note: This is NOT an exhaustive post on How to Build an Email List. This is a post on utilizing real estate on your own blog to build your list.

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