Don’t Go it Alone

In my last post, I talked about how to know if a project is “DIY or Don’t You Dare”.  One of the reasons so many solo entrepreneurs struggle goingitalonewith productivity and profitability is that they take “solo” to the extreme. They work completely alone without getting the support they desperately need in order to be successful.

Are you wearing all of the hats in your business? If you are, you’re likely spending a huge amount of time working on technical and administrative tasks that are not directly generating income for you. If you’re spending a huge amount of time working on tasks that are not generating an income, you’re wasting time and money.

“Going it alone” is a mistake for many reasons. Not only are you wasting time and money, but you are probably impeding your business growth and putting yourself at risk should any problems arise. For example, unless you are a small business attorney and a CPA, you should have at least two other members on your team.

As a solo entrepreneur, it is easy to get sucked into your own little isolated world. Working from home is great, but it can also be lonely, if you don’t have the support of others who understand what it is you’re trying to accomplish. It can be hard to stay focused and motivated. You can’t grow your business without growing relationships, and as I always say, “your pets don’t count.” You have to have some human interaction with people who can support you as clients, colleagues, family, friends, and mentors.

Here’s the solution to “going it alone”…

1) Focus on Income-producing activities and delegate the rest.

You’ve heard this before: You need to be working on your business not in your business. Shift from an “employee mindset” to a “CEO mindset.” This means focusing on the things that are going to build your business and boost your profits. Any tasks that are not directly related to generating income should be delegated to a member of your team. You should do the creative brain work and tasks that only you can do. Any activity that is technical, administrative, or otherwise misaligned with your strengths, passions, and goals (ie .to make more money, serve more people, and have more time) should be handed off to someone else.

2) Build a great team.

Hire team members to help you do the things you need to delegate so you can focus on succeeding in business and life. Every solo entrepreneur could use following professionals on their team:

• Small Business Attorney
• Accountant, Bookkeeper, Tax Advisor, Financial Planner, etc.
• Virtual Assistant
• Graphic Designer, Web Designer
• And the list goes on …

3) Surround yourself with support.

Seek out support and start building relationships. Start networking with colleagues, potential clients, and others who might be able to support you in some way. Surround yourself with friends and family who believe in you and want to see you succeed. Join a mastermind group and grow from the collective wisdom that you can only find in a group. Surround yourself with like-minded entrepreneurs who understand what you’re going through and your weird entrepreneurial quirks. You may also consider hiring a coach or mentor to help you stay focused, strategize, and achieve business (and life) success much easier and faster than you could on your own.

I’d love to hear how you are staying focused and getting the support you need to grow your business, increase your sales, and serve more people. Please feel free to leave a comment below.

About Tiffany deSilva

Tiffany deSilva is the founder, CEO, and visionary leader of BrightFire Women’s Business Network, LLC.

BrightFire Women’s Business Network is the premiere sales training and coaching resource for service-based women entrepreneurs who want to increase their sales, serve more people, and change more lives.

Feedback & Comments:

  1. Tiffany, this made me chuckle because I very quickly realized I couldn’t do it alone when I went out “on my own.” It’s all about team work! I look for people who can complement my skill set as business partners, interns, etc. This year I am working with a dear friend as a monthly accountability partner and it is very helpful to both of us.

  2. So agree. Mary Ellen has it right about looking for team members who compliment one’s one skill set, too.

  3. Heidi Alexandra says

    This is so true – I love my team and appreciate that it took a while to allow myself to be supported. Now I look for what I can delegate and love being able to focus more on my flow work, not chores that bore me!

  4. We do need the support and connection – yes!

  5. Unfortunately plants don’t count either. I have Apple Training, so I go into the Apple Store a few days a week to work. I call it my “Apple Office” I’m like the “Norm” of the Apple store. Everybody knows my name and they’re always glad I came. And I have an IT team, a creative team, and outside of the Apple store, my amazing web designer and confidante, Kathy Hoffman of

  6. Such a great point. As my business grows I find myself hiring more support people. Not as employees, but as contractors. But I’ve come to realize that they are part of my team and very important to my ability to continue to grow.

  7. You nailed it on the support and team.
    Here is another reason. If the ‘big’ deal
    or contract comes and you have not set
    up your team, will you be able to say,
    “yes, we can do it”, and then really get it
    done? Always build the foundation first.

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