Marketing and Selling without Solid Business Systems is Being a Bad Host

Marketing and selling  is just like inviting your friends to a fabulous party. If you think about it, when you’re marketing and selling products or services, you are inviting people who know, like, and trust you to join you in a life-changing event. Not everyone will be able to join you, but the one’s who do will expect a warm welcome and great service.Sad nerd

Now, imagine yourself planning a party. You’ve created some fancy invitations to get the word out and to tell everyone how wonderful the party is going to be. You really want to have a great turnout so your party is a great success.

Now, imagine it’s the day of the party. The good news is:  a ton of people showed up. The bad news is:  you’re running around like a “mad woman.” The food isn’t ready because you forgot to confirm the arrival time with the caterer. There isn’t enough seating for everyone. You didn’t clear space for people to hang their coats because you didn’t think about it. And to top it off, your house is a mess because you didn’t have time to get organized. Some of your guest stick around, but some of them are starting to think that you are a “bad host,” so they decide to leave. Not only do your disappointed guest leave, they may never come back and they are sure to tell their friends how awful your party was.

Most of us would not invite people to a party without a plan and a system to accommodate our guests. However, many entrepreneurs are spending a lot of time and money on marketing and lot of energy on sales without solid systems in place to handle the clients who decide to join them. Truthfully, you have to have marketing, sales  and solid systems to have success. At the very least, you want to have systems for client intake and service delivery. Ideally, you want to have systems in place for everything you do on a regular basis so that your business runs seamlessly. This is very important to building the know, like, and trust factor, but also in keeping your clients happy and loyal “friends” who love to do business with you over and over again.

Here are 5 things to remember to keep everyone happy:

1) Create a seamless client intake process.  You should make it as easy as possible for people to say, “yes’ to you, sign any contracts, and pay you.

2) Keep the excitement going.  Give new clients a thank you gift and/or the materials they need to get started right away.

3) Do what you say and say what you mean. Deliver exactly what you said you were going to deliver exactly the way you said you were going to do it.

4) Show you care.  Touch base with your clients and see how things are going for them. Just like a good host, a great business person always makes sure their clients are taken care of.

5) Correct mistakes quickly.  No system is fail-proof and people do make mistakes.  When they happen apologize and correct mistakes.  Most people will quickly forgive a mistake if you make a sincere and timely effort to make things right.

I would love to hear your thoughts. Please leave a comment below.

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About Tiffany deSilva

Tiffany deSilva is the founder, CEO, and visionary leader of BrightFire Women’s Business Network, LLC.

BrightFire Women’s Business Network is the premiere sales training and coaching resource for service-based women entrepreneurs who want to increase their sales, serve more people, and change more lives.

Feedback & Comments:

  1. I love the idea of being a good hostess at the same time as a good business person. Because my business is focused on food, nutrition and health it’s a nice parallel. Thanks for providing this as a different viewpoint.

  2. Tiffany, I am constantly working to improve my systems. Thanks so much for the excellent tips. I particularly like #1.

  3. Love the analogy to a party! and the 5 tips are spot on! I like #5 – we are all human and as you say, if you apologize and are sincere, then most people do forgive the mistake.

  4. Great tips, I think it’s so important to be as excited as the person who invested in working with you. When I’m not, I’ll quit!

  5. I love a good party as much as I love this analogy. Fun and informative article! Now I want to throw a party…

  6. I have had a mentor tell me that fulfillment is the hardest part of the business. These are great tips to make it easier.

  7. These are all great tips. Especially correcting errors or mistakes as soon as possible.
    These are opportunities to really show what you are all about.

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