Speak for Free to Boost Your Revenue

I consider speaking to be one of my “high-octane” marketing strategies.  In fact, I recommend that all of my clients incorporate speaking into the Businessman Delivering Presentation At Conferencemarketing and sales process.  While it’s really cool to get paid a fee for speaking, often, you can boost your revenue even more with a free speaking gig.  This is especially true  if you get to collect leads, make an offer, or sell your books or products at the back of the room.

As with anything in business, it does require you to approach it with a sound strategy.

Here are my top 5 tips to boost revenue speaking for free:

1) Craft a signature talk that delivers value.

Don’t just get up and deliver a sales pitch for your services. Think of your signature talk as the very first entry level program people get to experience with you. Cover a topic that is related to your services, give them a few tips and then tell them what they still need to know, learn, or do. Then give them a resource to help them do that (preferably one of yours).

2) Know what you want.

Before you ever step onto a stage, you need to know what outcome you want to achieve and what your offer is going to be.  You need to figure out if you want to collect leads, sign people up for strategy sessions, sell your book, get people into a program, etc.  Once you know your desired outcome, you can craft your talk and your offer to support achieving that result.

3) Choose your audience well.

Obviously you want to speak to people who may actually purchase your product or service one day.  Choose groups that are full of your ideal clients.  You may also choose to speak to a group of your ideal referral sources.  Either way, you still need to know what your desired outcome is so that you can make an offer to get it.

4) Always make an offer.

An offer is simply an invitation to take the relationship one step further.  It can be a free offer like a quiz or downloadable audio, or it can be a paid offer like a coaching program.  Whenever you speak for free, you should always ask to make some type of offer.  While you may not be able to make a paid offer, most organizers will allow you to make a free offer if you position it as a resource that will truly provide value for their audience.  This is a great way to collect leads.

5) Stick around once you’re done.

Always try to hang out a bit after your presentation even if you’re not selling anything in the back of the room.  Audience members and even organizers will always come up to you to discuss your talk.  This allows you to make an even deeper connection with those who are really interested in what you have to say.  These are great prospects to book into strategy sessions at a later date. You don’t need to try to sell your services on the spot, but you do need to schedule a time to follow-up.

I would love to hear your thoughts on speaking for free.  Please leave your comments below.

 

 

 

 

About Tiffany deSilva

Tiffany deSilva is the founder, CEO, and visionary leader of BrightFire Women’s Business Network, LLC.

BrightFire Women’s Business Network is the premiere sales training and coaching resource for service-based women entrepreneurs who want to increase their sales, serve more people, and change more lives.

Feedback & Comments:

  1. I like to show up ahead of time and talk to some of the audience, too. I get a feel for them and their questions and can work that into my talk.

  2. Tiffany, I completely agree with you on these excellent tips and with Sue about meeting the audience ahead. Public speaking is a point of differentiation. It’s the reason I’m in Toastmasters- to keep getting better!

  3. I couldn’t agree more. It’s a win/win for everyone. I’ve been giving signature talks for years and it’s introduced me to some of my favorite clients!

  4. Great, true advice! Love, Katherine

  5. Great tips! And as a book author I’m learning that speaking is critical to promoting my brand and getting the word out about my book and my expertise. I always stick around afterwards as I find it energizing and rewarding to talk with people who have listened to the talk and want to share. Their stories are always amazing.

  6. This post of spot on and the exact model I use with my free speaking. I am so pleased you teach folks to have a signature talk that has value! I believe in giving my best information during these talks and it always leads to more talks, clients and other business – and happy hosts!

  7. Anyone in the business of being hired because people know, like and trust you, must be open to speaking to groups of people. The best way to have many people get to know, like and trust you.

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