How NOT to Get Repeat Business

I’ll be blunt here.  A lot of marketing strategies I see are down right unethical.  Sure, they “work.” And by work, I mean they manipulate Sleazy salesman pointingpeople into opening up their wallets and buying things.  They will help you get sales in the short-term but they don’t help you build a loyal and intelligent client base who loves doing business with you over and over again.

In contrast, manipulative marketing strategies and high-pressure sales tactics fill your business or practice with desperate people who buy out of fear. This often sets up a very “co-dependent” type of  business relationship.  I’ve seen this more times then I can count in the business coaching industry.  It is no wonder that helping professionals feel so icky when they think about marketing and sales.

The good news is that marketing and sales don’t have to be slimey acts against your prospects and clients.  In fact, when done correctly, they are  great services that you do FOR your clients and prospects. 

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5 Attention Getters to Avoid in Your Business

Everyone knows the “marketplace” is crowded and that in order to attract customers or clients you need to stand out. You have to grab attention or you will be ignored. Woman With Megaphone

Well, sometimes getting the attention you desire is easier said than done. I’ve noticed, especially over the last week, that the attention you garner isn’t always the kind of attention you were going after.  You have to make sure your marketing and communications are truly saying what you want them to say.  Are they aligned with your values, your message, and your mission?

Over the last 7 days or so, I’ve noticed some marketing ideas go terribly wrong. So wrong that these marketing efforts actually repelled customers instead of attracting customers.

So here are 5 “attention getters” you should avoid, unless you want to look like a schmuck and drive business away.

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