My Top Take-Aways on Effective Facebook Marketing

Earlier this week I had the opportunity to attend a Facebook marketing workshop which was actually put on by Facebook’s Small and Medium facebookscreensaverBusiness (SMB) Growth Global Marketing team. The workshop was led by Facebook SMB Growth team member, Nina Ferrito.

I was super-excited to attend because this was a great opportunity to learn about Facebook marketing straight from the horse’s mouth. There are so many self-proclaimed Facebook marketing gurus out there giving their own opinions about what you should be doing that it gets a little confusing.

Unfortunately, confusion doesn’t often lead to success. So this week I want to share what I learned directly from the original source–Facebook.

Interesting Facebook Statistics:

  • Facebook and Instagram account for 21% of all digital time (the total time people spend on digital media).
  • 128 million people visit Facebook each day
  • 101 million people visit Facebook on mobile devices each day
  • 113 million check-ins occur on Facebook each month
  • 72% of monthly Facebook users come back every single day
  • 38% of Facebook respondents said they have made a purchase based on a like or share

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