Don’t Go it Alone

In my last post, I talked about how to know if a project is “DIY or Don’t You Dare”.  One of the reasons so many solo entrepreneurs struggle goingitalonewith productivity and profitability is that they take “solo” to the extreme. They work completely alone without getting the support they desperately need in order to be successful.

Are you wearing all of the hats in your business? If you are, you’re likely spending a huge amount of time working on technical and administrative tasks that are not directly generating income for you. If you’re spending a huge amount of time working on tasks that are not generating an income, you’re wasting time and money.

“Going it alone” is a mistake for many reasons. Not only are you wasting time and money, but you are probably impeding your business growth and putting yourself at risk should any problems arise. For example, unless you are a small business attorney and a CPA, you should have at least two other members on your team.

As a solo entrepreneur, it is easy to get sucked into your own little isolated world. Working from home is great, but it can also be lonely, if you don’t have the support of others who understand what it is you’re trying to accomplish. It can be hard to stay focused and motivated. You can’t grow your business without growing relationships, and as I always say, “your pets don’t count.” You have to have some human interaction with people who can support you as clients, colleagues, family, friends, and mentors.

Here’s the solution to “going it alone”…

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Do it Yourself or Don’t You Dare?

I love the enthusiastic “I-can-do-anything” attitude that most entrepreneurs have. But, as with most gifts, it can also be a curse if it isn’t used LaptopWomanScreamingwisely. Just because you can do something doesn’t mean that you should.

Recently, I’ve encountered so many new entrepreneurs (and even some who aren’t so new) that are spending buckets of time doing all kinds of projects that they really shouldn’t be–projects that they absolutely should leave to the professionals so that they can focus on their real responsibilities (like connecting with real people and growing their business).

I know when you are just starting out in business you may have a limited budget and may be confused about where you should invest your time, energy, and money. Don’t worry, I’m here to clear up the confusion.

Here’s a handy little checklist to help you determine if something is a “DIY “or a “Don’t You Dare”

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5 Things You Must Do to Break the Cycle of Under Charging, Under-Earning, and Overworking

Time, energy, and money. These three resources influence everything we do (or don’t do) on a daily basis. They impact our ability to live our paidpeanutsgreat lives and they are undeniably intertwined.   I guess that’s why I hate to waste any of them (especially time).   If you think about it, how you choose to use, guard, and maximize these resources directly affects your success in your business and your personal life.  Not making the best use of any one of these resources could send you in a downward spiral.

For instance, if you aren’t using your time as efficiently as you could be, you’re probably working too hard (expending too much energy), working on the wrong things (wasting or misdirecting energy), or working too little (not maximizing or capitalizing on your energy).  Each one of these scenarios leads to under-earning (not maximizing the amount of money coming in).  This, in turn, leads you to feel like you need to work harder and longer.  The result is a vicious cycle of over-working for way too little money, and way too little satisfaction.

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