What Authenticity Teaches Us for Business

differentiateAuthenticity became quite a buzz word recently, also related to marketing, selling and business in general. It is a widespread principle. Its meaning is about how well we manage our inside world within the struggles we experience in the outside world while trying to stay true to what really matters to us.


I strongly believe that authenticity is the new currency of honest values in our society. In my opinion this especially holds true in business along with being able to really succeed in what you do as a business owner. If you have chosen to be a conscious entrepreneur you may not only want to run a thriving business, but to also contribute to make this world a better place.

So let’s get honest here: do you feel like you want to be authentic in all you do, but sometimes you simply don’t know what that means or what this could look and feel like? Or how you could apply this to your business?

In fact, it is quite simple, even though the realization may take some time and effort. An authentic business is a business that matches who you are with your values, standards, beliefs and aspirations. When you are in alignment with what you do and what you have to offer, you are serving from a place of authentic care and engagement. You are connecting with your audience and clients in a way that only you can connect. In other words, you are an expert in what you do while loving what you do and serving your customers.

In case you’ve always wondered what sets successful, conscious entrepreneurs apart, the answer is just that they have brought their authentic abilities to their business and remain tuned in to their unique wisdom and purpose. This is a good reason to follow this principle as well. To do so, start with these steps:

  • Identify your life-guiding values and use them as your compass in all your decisions and actions in your business.
  • Identify your passions. What are you passionate about in life? What do you most enjoy doing in your professional life?
  • Identify your uniqueness. What are your core strengths? What are your talents? What are you good at?
  • Be authentic, be present, be you in all you do. Find your own style and use your unique way of approaching things in your business

It is encouraging to know that each of us has our own talents and strengths. We may be offering the same types of services or products as so many others in our field of expertise, but it’s our own unique personality, our experiences and our authentic self that sets each of us apart and provides an opportunity for success. You can achieve that too, because being authentic in business is one, if not the most, important thing to do!

About Isabella von Philippovich

Isabella is a personal branding strategist. It is her mission to help entrepreneurs enhance their business and marketing with uniqueness, authenticity and personality. She is known for her clarity and ability to see the bigger picture to help people redefine what’s possible. She has developed a unique way of blending her varied qualifications and life experiences to create an approach to life and business that is both soulful and practical. Isabella currently resides in Berlin and loves living a healthy lifestyle. Her website is www.businesswithpersonality.com

Feedback & Comments:

  1. To me being authentic in my business is sharing my personality. I may not be for everyone, but my people find me!

    • Isabella von Philippovich says:

      That’s absolutely perfect Jessica, nice to hear! Sharing one’s personality is being authentic.

  2. Great article. I shared on Linked In, G+ and Twitter. I think it’s so important for businesses to operate from true authenticity. It’s about integrity, credibility and vulnerability. Sharing from your heart attracts those that are meant to hear your message.

  3. Isabella von Philippovich says:

    Glad to hear you liked the article. Thanks for sharing!

  4. It may sound like an old school quote –
    “People do business with those who they
    know, like and trust.”
    Be authentic!

  5. Love it: “An authentic business is a business that matches who you are with your values, standards, beliefs and aspirations” and I believe this is how it should be

    Trudy

  6. Focusing on authenticity is key to reaching others and supporting them. “When you are in alignment with what you do and what you have to offer, you are serving from a place of authentic care and engagement.” Authentic care and engagement, that really resonated with me. Thank you.

  7. Amen!

    This is what I call being True Rich. In fact, I wrote a book on the topic, and after I published the book, I sat down and read it again and realized to be my most authentic self, I needed to be singing; so, that is what I am doing now, full-time! YAY!

    XOXO, Katherine.

    • Isabella von Philippovich says:

      This is awesome Katherine, you found your true calling!
      I’m curious, is your book still available? What’s the title?
      Would love to check it out.

  8. Isabella I really like your post and I LOVE the subject of personal branding! Just yesterday my 20 year old college intern asked “Is she authentic?” when asking me about another person. I thought that was a very insightful question on her part and shows you how important that quality of authenticity is to people of all ages!

    • Isabella von Philippovich says:

      Thank you Mary Ellen!
      Your student’s question also shows that people have a sense of authenticity, whether it is about a person or a certain situation. That’s why I believe it is impossible to cheat in marketing/personal branding, at least if you want to build long term relationships with your audience.

  9. This is a great post. It’s such a refreshing feeling when you know that what you are putting out there is who you are no matter how vulnerable you may feel. Authenticity is the only way to do business these days. I am currently reading a book by Kim Garst – “Will the real you please stand up” and authenticity is the heart of this book. Thanks Isabella.

    • Isabella von Philippovich says:

      Thank you Wambui! Happy to hear you agree that it’s best do to business authentically. Will have to check out that book – thanks for sharing!

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