What NOT to Do in Your Business

One of my favorite shows on television is in its tenth and final season.  I have always loved the show “What Not to Wear” on TLC.  It’s entertaining to watchnosymbol Stacy and Clinton ambush some unsuspecting, fashionably challenged woman and turn her into a fashionista.

They tape secret footage of her wearing sweatpants and ratty old t-shirts around town and then they have her bring her wardrobe to New York so they can look at everything and toss out the stuff that just isn’t working.  By the end of the show she has a brand new wardrobe worth $5000 and looks amazing!

Today I’m going to share with you what NOT do in your business if you want amazing profits.  And believe me, ditching these things is well worth over $5000 in cash, time, and energy.

  1. Work with anyone and everyone.  Sure, what you have to offer could probably benefit most everyone on the planet, but please narrow it down a bit. When your niche, or what I call your “hot spot,”  is not well-defined everything is kind of generic (your marketing, your message, your services, your products, the benefits you provide, etc).  Not having a hotspot makes it hard to stand out from the crowd. Your ideal clients will likely have a hard time finding you and you will have a hard time finding your ideal clients if you haven’t decided who they are.  You don’t have to marry any particular niche, but please choose one for now.  You can always tweak it as your business evolves.  Not maximizing your hot spot is costing you precious time, money, and energy.
  2. Toil away at tech projects. I see solo entrepreneurs spending countless hours working on things like setting up shopping carts, building websites, and who knows what else.  Unless you are really tech savvy and enjoy doing this kind of thing in your spare time—you need to delegate your tech projects to a professional who can do it faster and better than you can.  It‘s one thing to upload a video or even a newsletter every now and then, but don’t get carried away.  Remember your role is income generation.
  3. Agonize over administrative tasks.  Just say “no” to the following:
    1. Bookkeeping,
    2. Doing your own taxes,
    3. Answering the phone,
    4. Scheduling new clients,
    5. Weeding through emails,
    6. Writing your own contracts,
    7. And anything else that takes longer than 30 minutes and falls outside of your “great work.” None of these things brings in the dough. Hire a bookkeeper, tax advisor, accountant, lawyer, and/or a VA.
  4. Wing it.  Put systems in place that save you time, money and energy.  If you have to do anything more than once, figure out the most effective, efficient, and cost-effective way to do it and then do it that way all the time.
  5. Fly by the seat of your pants.  Make sure you have thoughtfully planned out how you intend to generate consistent cash flow in your business.  Is your business model sound? What are your weekly, monthly, or yearly goals?  Are you doing all you can to achieve them? If you want a profitable and sustainable business you have to be very  intentional about building it.

What one thing can you kick to the curb that would positively impact your business? Leave a comment below—I’d love to hear it.

About Tiffany deSilva

Tiffany deSilva is the founder, CEO, and visionary leader of BrightFire Women’s Business Network, LLC.

BrightFire Women’s Business Network is the premiere sales training and coaching resource for service-based women entrepreneurs who want to increase their sales, serve more people, and change more lives.

Feedback & Comments:

  1. Oooooo all goodies! Can’t say I follow all of #3, though I don’t do book keeping or taxes.. I still schedule my own clients and weed through the emails. One day I may give it up… one day…

  2. I agree, it’s best to hand off what keeps one from doing the “big thing” or the “magic” one does. Harder to implement than just saying do it, but necessary. And I love WNTWear too I’m sorry it is going bye-bye. Wonder why?

  3. These are all great!

    I’m am all over not working with anyone and everyone and totally get the need for a niche or hotspot!

    I like to know the tech stuff but am quite happy to hand that work off to my wonderful VA.

    I don’t do my own book-keeping and taxes but I do still answer the phone and respond to emails …I’m working on a plan to change some of this

    Trudy

  4. I’m starting to hand over tech and admin things which is great. Although it was good to know how to do everything I’m learning that I can’t stay on top of everything and it all changes, especially tech, so quickly.

    Hiring a bookkeeper and a web team was one of the best things I ever did for my business. As I continue to grow and hand things over I’m sure I’ll feel the same about my team members.

  5. Right On!
    Number Three is the best one. Everyone says they are really busy.
    When you find out what they are busy doing, it is in areas you mention
    in Number 3!

  6. Heidi Alexandra says:

    Great juicy topic – the key for me is this “Remember your role is income generation.”
    Period.

  7. Great points! Plus, as entrepreneurs we get into business to spend our days doing something we love and excel at… so, WHY would you want to do all the rest?

    Best,

    Katherine
    Katherine C. H. E.
    Author, Be True Rich

  8. Great post. I always say “Do what you do best and outsource the rest!”
    Write on!~
    Lisa Manyon

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