Why Your Goal to make $100K Is Crazy

Stacks of money on wooden tableWhat’s your income goal for your biz in 2014?

At what level of income will you officially proclaim to the world that your business is a success?

There’s one goal that I hear from my clients and other solopreneurs when discussing their goals that makes me cringe.  I close my eyes and put both hands over my ears when I hear:

“My goal is to make six figures this year.”

Don’t get me wrong.  I LOVE goals.  Benchmarks.  Targets.  They are incredibly powerful but this one goal, in particular, rubs me the wrong way.  It’s soooo overused.


Yes, it’s possible to make that much money in your online business (and WAY more) while working less than full-time hours.  Yes, that part is true.  The disconnect that I see often occurs between what this goal is and what it really means.

When you tell me that you want to make six figures, I am going to follow up with another, more relevant, question:  What will making six figures give to you?

Will it mean that you can take an amazing annual beach trip with your family for three weeks (in a row)?

Will it mean that you can pay for your child’s college?

Will it mean that you can help homeless animals by donating time and resources to support your favorite charities?

Will it mean that you get to be home every day when your kids come home from school and provide a specific type of life for them?

Will it mean that you have a house on every continent?

And then…the next question.

How will that make you FEEL?  (BIG HINT:  Don’t skip this part.)

Will you feel like climbing up a mountain and extending your arms as your reach the peak?

Will it make you feel like you are finally LIVING your life?

Will it give you a sense of freedom, calm and peace?

Will you feel like you are finally making your mark on this world?

THIS, my friend, is what really matters.

The dollar amount doesn’t mean anything until it is tied to something at your core.  

There isn’t a “right” or “wrong” answer to why you are building your online empire.  Your “why” is unique so please don’t feel like you have to be pulled to create world peace or that your “why” should be about building a school in a foreign country.  If that’s natural to you, then it’s perfect.  If it’s not authentic to you, then that’s perfect, too.

Getting really clear on your WHY for building your business and connecting with how you will feel and how you will BE when you reach the goal of $100,000 is essential to your success.  It will give you the reasons you need to stand up and dust yourself off after a product launch flops.  It’ll motivate you to keep going when it feels like everything is going against you.  It’ll be your best friend.  Your best ally. It is your WHY.

Start with your why and THEN let’s talk about how $100,000 (or a wildly different number) will help you create that vision and build the most amazing business and life that you can imagine.

Start with your why and the rest will follow.

About Krista Martin

Krista is CEO & Founder of Make Your Mark. As a business strategist and coach, she partners with coaches and other entrepreneurs to serve more clients, make more money, and have more fun.
She has a MBA in marketing and is a CPCC (Certified Professional Co-Active Coach). Her corporate background includes extensive marketing and sales experience. Most importantly, she built and sold her first “side biz” and now enjoys helping business owners to get clear about how to build their business so that they have a business that fits into their lifestyle (instead of the other way around).
To download her free report on 3 Easy Ways to Attract More Clients, please click here: http://forms.aweber.com/form/54/127149654.htm (or visit www.kristamartin.com)

Feedback & Comments:

  1. I love this article! Thanks for the reminder that focusing on my desired core feelings and on my why will create this business I desire and love.

  2. Love this post! What does it mean and how does it make me feel? 2 deceptively simple questions I will ponder and play around with in my journal. Great questions for my quarterly review too, thank you! :-)

    • Gina – yes, deceptively simple! Many times I see clients (and catch myself) getting so busy that we lose focus in what really matters. When we keep our focus on what is most important we can create the life and biz we love. Thanks for your comment and happy journaling :)

    • Gina – I love your quarterly review AND the reflection time in your journal. Thanks for the comment! xx

  3. Krista, thank you for your thought provoking post that really can be boiled down to what are our core values?

  4. It’s very smart of you to ask your readers how a certain income level will make them FEEL. That feeling state is what will get one past the normal resistances that come up when creating or expanding a business. Nice job!

    • Sue – thanks and I completely agree! It’s not always easy to keep ourselves motivated and on track — this is one of the best ways for us to keep stepping up to the plate as CEO :)

  5. The WHY is so important!

  6. For certain the why is what matters most.
    Why? This is what will permit you to push through
    the roadblocks that will certainly appear, the issues
    which will arise, the whispers in your ear that you will
    be a failure if you try this idea. Have your why and you keep
    on going.

  7. Great tips. Especially the part about FEELING it. So vital and often overlooked.

    Write on!~

    Lisa

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