Your Business Needs Structure

Many entrepreneurs are lacking the foundational structure they need in order to achieve business success. Their days are filled with chaos,Man and diagram stress, and overwhelm because they lack structure and are constantly re-creating the wheel each day. They’re working very hard but not getting enough done. Their business processes are inefficient and it’s costing them loads of time, money, and energy. They feel like they never have enough time in the day and they certainly can’t take a vacation because their business would come to a standstill.

Many people think of the term “structure” as a “four letter word.” I can’t tell you how many people have told me they are afraid of being boring or losing their spontaneity and creativity if they create structure. The fact is you can’t do anything without some structure. Even the most creative among us can’t successfully share their gifts without structure. A dancer needs the structure of the floor and the music to dance. A painter needs the structure of the canvas and the easel to paint. Even a poet needs the structure of language and sentences to share their work. As an entrepreneur, you need the structure of systems, processes, and routines to build a solid business and share your gift with others.

Here’s how to add structure in your business:

1) Put systems to work for you.

If you don’t have systems in place, you’re working too hard and you’re wasting time and money. Systems are the one thing that will make your business run smoothly, efficiently, and profitably. If you have to do anything more than once, figure out the most effective, efficient, and cost-effective way to do it and then do it that way all the time.

Doing this will boost your productivity and profitability. Ironically, systems are also the key to having the time to be spontaneous and live your dream life. Systems allow your business to run seamlessly and successfully without you. They are the key to working smarter not harder.

2) Figure out what to systematize and get going.

You should implement systems, processes, and routines for just about everything. Like I said, doing so will allow you to get more done in less time with less effort on your part and prevent things from falling through the cracks. Here are few examples of systems, processes, and routines to implement:

• Marketing and Sales Stystems
• Business Planning
• Your Daily Workflow
• Financial and Accounting Systems
• Client Intake and Support
• Product and Service Delivery
• Policies and Procedures/Daily Operations
• Information and Paper Flow
• And the list goes on (because everything can be systematized)…

3) Get it all in writing.

Once you have developed systems, processes, and routines that are working for you, write them down. Create a Policy and Procedures Manual or an Operations Manual and refer to it often. Having your systems documented saves you from having to recreate the wheel every time you need to do something. It also allows you to delegate tasks to your team and know that they will be completed consistently. This is a big time saver. If you don’t have a team to which to delegate tasks, you might want to check out my previous post called, “Don’t Go it Alone.”

I would love to hear how you have incorporated structure in your business. Please feel free to share your comments below.


About Tiffany deSilva

Tiffany deSilva is the founder, CEO, and visionary leader of BrightFire Women’s Business Network, LLC.

BrightFire Women’s Business Network is the premiere sales training and coaching resource for service-based women entrepreneurs who want to increase their sales, serve more people, and change more lives.

Feedback & Comments:

  1. I just had this exact conversation with a client today. You’re correct that many entrepreneurs are horrible at systems and think systems will kill the creativity in their business. But instead, systems set them free.

  2. As a creative I can offer my experience and that is STRUCTURE GIVES YOU FREEDOM! I have 3 extremely creative businesses and if I didn’t have structure I would be completely burnt out. Instead, I’ve streamlined it to working a max, 4-hour day unless I’m working on a creative project that inspires me to work longer (in those cases it doesn’t feel like work)

  3. Show me a house built from the roof down.
    The foundation is always built first.
    From the plans drawn up by the architect.
    Be the architect of your business.
    Add structure.

  4. Heidi Alexandra says

    I’m with Mitch – a business is built from the foundations up. As a company culture architect I help business owners structure their business from the foundation of 4 very important rooms – IQ, EQ, Body and vision. Only then can we hone in on their UQ (uniqueness quotient) and raise the roof to greater success!

  5. Tiffany,
    Systems and writing. You’re speaking my language. Both are vital to leveraged success instead of chaotic stress.
    Write on!~
    Lisa Manyon

  6. I’m with you on this one! systems, processes and documentation

  7. I so agree! Systems, systems, systems! I am currently helping an artist create systems for getting shows and handling correspondence of all kinds. It is as if she is entering a whole new world. After just one week together, she tearfully reported to me that her creativity is flowing BETTER now, and she credits the systems we are putting into place for allowing her that freedom to breathe and create. YAY!!

    XO, Katherine

    Katherine C. H. E.
    Author, Be True Rich

  8. I’m definitely working on breaking things down to their lowest common denominator. This allows me to systematize what I’m doing so that I can be more effective. It seems that the more small tasks I can regulate and automate the more of them I find. It’s great because it’s helping me to be more focused and efficient.

Speak Your Mind